Posted on Wednesday, 4th August 2010 by Tom Doerr

In an attempt to avoid the usual big budget CGI ad campaigns that are usually aimed at their consumers, Umbro have opted for a retro pop-art style. The campaign has been created by a leading Manchester agency who said they wanted to shy away from the usual dark ominous billboards you see looming over high streets.

Tags: advertising, art, football, marketing, pop art, shoes, soccer, technology
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Posted on Tuesday, 11th May 2010 by Ross Everett

When David Beckham suffered a torn Achilles’ tendon in a Serie A game in mid-March, doctors gave him an outside chance of returning in time for the World Cup or at the very least part of the MLS season. Unfortunately, it doesn’t look like either of these favorable scenarios will transpire. In a recent statement to the media Beckham broke the news that his recovery is behind schedule and he won’t be able to resume playing soccer until November at the earliest.

Tags: entertainment, hobbies, marketing, recreation, reference, soccer, sports
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Posted on Thursday, 18th February 2010 by Ross Everett

An early goal gave the United States soccer team hope, but in the end the result of their World Cup Qualifier against Mexico at Azteca Stadium was a familiar loss. Mexico rallied for a 2-1 triumph in front of their home fans, sending the US to defeat for the 23rd time in 24 games at the venue. The best result the US has been able to muster on Mexican soil was a 0-0 draw in 1997.

Tags: hobbies, marketing, recreation, soccer, sports, travel
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