Posted on Wednesday, 4th August 2010 by Tom Doerr

In an attempt to avoid the usual big budget CGI ad campaigns that are usually aimed at their consumers, Umbro have opted for a retro pop-art style. The campaign has been created by a leading Manchester agency who said they wanted to shy away from the usual dark ominous billboards you see looming over high streets.

Tags: advertising, art, football, marketing, pop art, shoes, soccer, technology
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