Posted on Sunday, 29th August 2010 by Tom Doerr
Leicester boys, Kasabian are hugely popular, particularly amongst the footballing crowd as their songs have been used in many football ad campaigns, highlights and match promotions. Their indie-rock-electro sound seems to strike a chord with the tempo of football and the fans it attracts; this is why they have signed a three year deal with the Barclays premier league.
In the deal, one of their most successful tracks ‘fire’ to be used in the title sequences of every match over the next three years. If this deal only concerned the UK, it would still be incredibly valuable but the league plans to use the song on every game it shows in the 200 countries it broadcasts.
The contract, which was worth millions of pounds, will mean that the broadcasters will legally have to use the track whenever they show live games.
Kasabian’s record label Sony hope the deal will help promote the band’s third album, West Ryder Pauper Lunatic Asylum, around the world, giving the band international acclaim. Considering the live matches are viewed by up to 1 billion viewers they should have no problem.
This is not the first time the band has been called upon to make football musical; before the world cup, singer Tom Meighan launched Umbro’s England World Cup Kit and their music is consistently used on TV, especially Match of The Day and Sky Sports.
Paul Molnar of the Premier League said, “If we had just wanted a track there are thousands that we could have used but Kasabian are seen as a football band and that makes the track much stronger.”
It will make Kasabian one of the UK’s biggest musical exports, however the lads have kept their feet firmly on the ground and ensure they attend almost every Leicester FC match when not on tour.
Kasabian’s music has also been used in the launch of the new Umbro Speciali boot and this season’s Liverpool Football Shirt.
Tags: beckham, football, indie, music, premier league, rock, rooney, soccer, sony
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